The FC Bayern Media Lab, a subsidiary of FC Bayern München AG, is entering into a long-term strategic cooperation with Bits & Pretzels, the leading European startup founders’ conference. As part of the collaboration, Bits & Pretzels will connect FC Bayern with leading startups from the fields of sports, technology, media and food tech. Top founders will support this year’s Champions League winners with their ideas and business models in innovations and digitalisation.
Further goals of the cooperation are joint events with founders and innovators at the upcoming Bits & Pretzels Networking Week in September. More events are going to follow throughout the year.
Bits & Pretzels Managing Director Christoph Commes is excited: “We are very pleased to announce the cooperation of FC Bayern and the Bits & Pretzels community. We see many opportunities to complement each other – innovative startups on the one hand and FC Bayern, one of the most successful sports clubs in the world and reigning Champions League holder. Learning from each other is a great opportunity for the whole startup scene.”
“Digitalisation has been driven forward with great commitment at FC Bayern for years and it will become even more important in the future,” said FC Bayern München AG CEO Karl-Heinz Rummenigge, under whose leadership the FC Bayern Media Lab was founded in 2018 and the first FC Bayern Hackdays were initiated. “Networking, mutual exchange and co-operation are becoming increasingly important, especially in the field of digitisation, for companies, but also for football clubs. For this reason, we look forward to the joint projects with Bits & Pretzels.”
“The cooperation with Bits & Pretzels is another step into the future for us,” explained Stefan Mennerich, FC Bayern München AG Director of Media, Digital and Communication and FC Bayern Media Lab GmbH Managing Director. “It makes sense, and not just because of the innovative character and the benefits for both sides. As Munich companies, FC Bayern and Bits & Pretzels have a similar understanding of the importance of tradition in a digital and international market.”
The new collaboration will kick-off during the Bits & Pretzels Networking Week (27 September to 2 October 2020) with various appearances and events. FC Bayern board member Oliver Kahn will be a keynote speaker in the Networking Week’s main program, talking about his experiences as a founder and entrepreneur as well as about leadership.
FC Bayern Media Lab GmbH, founded in 2018, is a subsidiary of FC Bayern. The main business areas are scaling backend systems, scaling frontend / content management systems, digital consulting and startup investments. With 75 employees, the media lab is active not just for the digital areas of FC Bayern and its partners, but also as a service provider for other sports clubs.
Europe’s leading startup conference Bits & Pretzels welcomes the most important entrepreneurs of the international technology and innovation ecosystem to Munich every year. Top speakers in recent years have included Barack Obama, LinkedIn co-founder Reid Hoffman, Drew Houston of Dropbox, Sir Richard Branson, Airbnb co-founder Nathan Blecharczyk and Hollywood Star Jessica Alba. The conference connects the leading founders, investors and companies for networking, education and business.
Source: Startup Events GmbH
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